This week’s blog is about IKEA’s continuing chain to ensure that its products are available at all times. As mention before IKEA is one of the largest European furniture sellers and is constantly spreading across the global. This is mainly because of its business concepts and its mission to create a better everyday life for the many people.
IKEA creates partnerships with its suppliers and this is done in two phases, identification and execution. This helps to ensure that business continues to flow as usual. Below is a comment that was stated by one supplier.
The utilities that IKEA provides are place and possession utilities. In IKEA’s distribution they ship some of its products directly to the stores and have built distribution centers, in order to store products to be shipped to stores when orders are placed to maintain continued product availability. The following video shows how IKEA innovations keep its customers happy.
The video comes from a wordpress blog from 2010 by Carlos Ripoll.