#IKEA Getting the Best for you Dollar

This week’s discussion is IKEA’s promotion mix and how do you get the best for your dollar.


First it all begins with advertising. If you don’t know what they have how can you make a purchase. The following is an example of IKEA advertising in Malaysia.


Public Relations

Next IKEA has to ensure that it has good public relations. Public relations is how IKEA’s marketing and communication ensure that it can reach the many people and continue to explain what IKEA has to offer. The following is an example of how IKEA used an agency through public relations in China to promote the opening of its first shopping centre.

Sales Promotion

How does IKEA get you to the point where there purchasing their products has become irresistible?


Personal Selling

Who does IKEA use to ensure that what you are looking for is at their store. What influence do they have on you purchase? This question can be easily answered. IKEA uses its customer relations or customer service to ensure that its customers can find and purchase the products that will fit his or her needs. The customer service can be found on IKEA’s website http://www.ikea.com.



Never Ending Chain

This week’s blog is about IKEA’s continuing chain to ensure that its products are available at all times. As mention before IKEA is one of the largest European furniture sellers and is constantly spreading across the global. This is mainly because of its business concepts and its mission to create a better everyday life for the many people.


IKEA creates partnerships with its suppliers and this is done in two phases, identification and execution. This helps to ensure that business continues to flow as usual. Below is a comment that was stated by one supplier.


The utilities that IKEA provides are place and possession utilities. In IKEA’s distribution they ship some of its products directly to the stores and have built distribution centers, in order to store products to be shipped to stores when orders are placed to maintain continued product availability. The following video shows how IKEA innovations keep its customers happy.

The video comes from a wordpress blog from 2010 by Carlos Ripoll.

The Billy Series


BILLY series

The Billy bookcase manufactured by IKEA has been around for over 30 years. In a world that is constantly changing and becoming more adapted to E-books, IKEA has made the decision to keep producing the Billy bookcase. Being added to the IKEA catalog in 1979, IKEA continues to adapt the Billy Bookcase series in order to satisfy its customers. Some of the recent changes that have been added to the Billy series are in 2011, IKEA added a different design to provide deeper shelves, and in 2014 reinforced shelves and rounded edges were introduced.
 The Billy bookcases come in different sizes and three different colors. The bookcases are package differently than the standard bulk package, they are in what is known as a flat pack. The flat pack makes it easier to handle, more convenient for travel, as IKEA also uses the flat pack system to save on the cost of transporting goods. The flat pack also makes it easier for customers to load and unload their product after purchase. Each bookcase comes with instructions which can be accessed on the IKEA website. If you are in need of book storage space then the Billy series might be the way to go, the price range is form $69 to $544 depending on your needs.



Consumer Behavior

Continuing the IKEA Experience

An IKEA store is a marvelous place.  You walk through halls, hall after hall after hall and so on, surveying with your eyes the different furniture items, accessories and other kinds of decorative. You are filled with curiosity and enthusiasm in search for that great enhancement to your home. In each hall furnitures are usually organized in a layout and structure of a complete set according to a given purpose such as a living room seating corner, a dining hall or a children room. There are many possible sets with different styles of items in a hall associated with a particular part of the house or apartment. As you look at a set and examine more closely the composing items you may start to image in your head how it may look in the target area of your own home. During the tour you may pick up some small items and put them in a bag. As for the larger items chosen you need to write down their details on a paper form to be retrieved later on at a storage hall. Everybody is busy at Ikea. The whole venue resembles somewhat an amusement park, or perhaps more like a beehive. It is a temple for celebrating consumption.